Puma Arcade

Puma approached us to redesign and fundamentally update the existing Puma Skill Cube immersive space, focusing on upcycling the existing technology. This time, the brief required a significantly different approach, incorporating a real-time render engine with complex game mechanics to enhance the overall experience.

 

Our involvement was comprehensive and holistic from the project's inception. Having worked on the previous game, we had in-depth knowledge of the hardware's strengths and weaknesses and the customer experience.

Our process was highly collaborative with the Puma team, ensuring every detail was meticulously planned and executed. In addition to the core game, we designed highly successful arcade machine logins and selfie booths to enhance user engagement.

 

The redesigned game has significantly outperformed expectations, with player flow quadrupling compared to the previous version.

The integration of real-time rendering and advanced game mechanics has created a more immersive and engaging experience. The client team have been over the moon with the results, noting a substantial improvement in user engagement and customer feedback within the 5th Avenue store.

"The Recursive team has been so enthusiastic, patient and kind hearted during all my wild ideations and requests and I’m so eternally grateful for their abilities to turn ideas into reality. You are all magicians!"

Corey Del Zotto, Global Leader Immersive Brand Experiences, Puma